Share socially...

The Chicken Or The Egg?

The Chicken Or The Egg? Social Media Flower, to see full size image go to 'Blog References'

What is communication technology? 

When we think of communication we may think of talking face to face, using a phone, email maybe? But when you combine communication with technology, being a kid of the late nineties early noughties, my first thoughts were of mobile phones and social media. Embarrassingly, us teenagers have a very shallow idea of what communication technology is, especially the distinction between new and old, even though it is such an integral part of everyday life.  

It became apparent to me after looking at a timeline of the evolution of communication technology (Communication Technologies and World History, 2005), that old communication technology is not the likes of that silly, obsolete, social media site you may know of called Myspace. When I thought of communication technology, the printing press or oral history didn’t come to mind first, second or even third.


This brings me to todays post. Looking at the evolution of these technologies, it made me think of how our actual communication itself has changed. There seems to be an endless cycle of new communication technologies being developed and existing technology constantly evolving. At the rate this technology is being created, how is this affecting communication and the way we approach it in the “real world”?


It’s the age old debate of the Chicken...or the Egg. Which came first? The technology to allow us to communicate like this, or the want/desire/need to communicate like this? 


I’m writing about this because I recently found myself watching, and actually WANTING to watch, a 2 hour live stream of some guys playing video games (shout out to Rooster Teeth and Achievement Hunter). Thanks to the invention of live streaming through websites like Ustream and Live-Youtube we can now watch people (musicians, ordinary people, celebrities etc...) in real time.


This makes me wonder, what happened that made me and millions of other people WANT this kind of interaction? What happened that made us not just use these technologies, but actually want and desire this kind of communication?  


I was honestly shocked at my own behaviour when I realised that instead of actually playing games, studying or seeing friends myself, I wanted to sit there for two hours and watch these guys that I really don't know, play video games and chat to each other. I felt like that kid who goes along to the parties, even though they have no friends, just to watch the cool people have fun and that’s good enough. 


Throughout the stream they asked everybody to tweet them questions and they were answering them live. It was very cool to see all the different types of mediated communication used in one like that; website, social media (twitter and facebook) and live streaming. “Communication is converging as the different media are joined together into multimedia, providing complex, interactive means of communication integrating vision, sound, text.” (Stockwell, 2012, para. 17). 

This idea of converging mediums has been a growing trend for the last ten years. The boundaries between Interpersonal communication and mass communication have been blurred due to the evolving, and constantly emerging, forms of new communication technologies (Caplan, 2001).


So if the distinctions between communications has been blurred,  does it really matter which came first, the chicken or the egg? The change in communication to need the technology, or a change in the technology which brought on a behavioural and interpersonal shift in communication. It doesn't matter which came first, the important questions are going to be how are you going to deal with the growth of technologies personally or are you going to be left behind and if there?


Food for thought. In the near future, will we even be able to use only one medium of communication? 


Comments / Have your say

  1. Nice article KT, it will keep getting blurred even further over the coming months (as opposed to decades like in the past) and some of it will be downright scary.

    With Augmented Reality about to be a well known term it will go through from being interesting and valuable to a possible commercial mess of nothingness.

    As long as we don't meet someone who asks do you want the blue or red pill we may even survive all the innovation to come.
    1 of 210th August 2012, 9.27am
  2. In my first job I used a Telex. It was a mother of a thing that took up a whole desk, you had to type the smallest message possible (sort of like early txt) as it was so expensive per character, as you typed it printed out a strip of paper with little holes in it. If you made a mistake you had to rip out the tape & start again. THEN when you were finished you had to use the phone to dial a number, then thread the tape through, and if the bloody thing caught & ripped (as it often did) you had to start the whole process over again, and of course incur the wrath of your boss if that happened too many times as it was a waste of money (big money). That is how we used to make travel bookings between Aus & the US. The fax coming along to replace the Telex was soooooooooo exciting for everyone in the travel industry! That is a big jump in communication technology in the last 2 decades, glad we will never see those awful machines again LOL!
    Noely of Doonan
    2 of 210th August 2012, 2.06pm
  3. You cant post on an expired article.

Any comments are submitted for possible publication on the condition that they may be edited. Include your name (or alias for those who wish to be anonymous), and email address (only used for verification), your location is optional. ( Publication guidelines / disclaimer for article and comment content )